Innovation Day Campaign.
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From Augmented Reality to Catastrophe Management, Wipro wanted to showcase some of their cutting edge technologies that promises to shape the future of Insurance companies around the globe. The Innovation day is a year-long travelling event that showcases 9 different solutions to Insurance and wealth management companies around the globe.
The above is the result of meticulously deconstructing known elements and then reconstructing them using only triangles. A exercise that proved to be fruitful in the end. Clients warmed up to the posters. We attracted most of them through the design and then engaged them with carefully constructed copy. Response increased 8 fold. And reinforced that good design does solve problems.