So Reva, one of my favourite clients, was getting all this attention from all corners of the industry. An ad was required to sort of bring attention to all this attention. The above became it.
We pitched for the TVS homes account. Sadly, it was a no-ball. From the insight that, people in Chennai trusted TVS enough that their word is their bond. Three ads that, we hoped, would convey that when we give our word, we will go to any lengths to keep it.
Five print ads, Part of a larger pitch for the TVS homes, located in Chennai.
This is one of my darlings. Mainly because I photographed most of the images in the brochure including the one that got selected for the Cover.
ENZEN - Corporate Brochure
Click to view the full brochure.
Innovation Day Campaign.
For the full campaign visit
From Augmented Reality to Catastrophe Management, Wipro wanted to showcase some of their cutting edge technologies that promises to shape the future of Insurance companies around the globe. The Innovation day is a year-long travelling event that showcases 9 different solutions to Insurance and wealth management companies around the globe.
The above is the result of meticulously deconstructing known elements and then reconstructing them using only triangles. A exercise that proved to be fruitful in the end. Clients warmed up to the posters. We attracted most of them through the design and then engaged them with carefully constructed copy. Response increased 8 fold. And reinforced that good design does solve problems.
When Google wanted to recognize and celebrate women in computing, the above became how we said it.
WIpro Analytics Campaign.
On completion of a year in analytics, Wipro decided to host an event to celebrate their achievements in that year. The idea was to get people to be excited about analytics and then invite them to an event on analytics. The creatives above were posted in 6 location across India and ran for a week with promising results.
It’s always nice when a lot can be said with so little. Enzen in Odisha wanted to communicate to people that they, now, have someone to call whenever there’s a power cut. This is small ad to communicate that.
It was adapted to poster too. But can’t find the damn thing.
Four Posters to communicate that Enzen is accelerating us into the future. The theme of the event where these posters were put up was Water. The result, as you see above.
A Journal that was done for Wipro. Awarded the silver at the Big Bang 2012. Promised myself not to brag about it. Except this once.
'World Routes' is an annual event where the Aviation industry converge and exchange ideas. It is nonetheless a platform to showcase everything an airport has to offer airlines and investors as well. The Bangalore International Airport wanted to use this opportunity to convey some of its key features but stand out from everything they've done so far.
Mixing the idea of airport arrivals and the context, the above shown ads became the way we communicated all that we wanted to say.
The Global Investors Meet is the biggest event for Businesses in Karnataka or anyone interested in investing in Karnataka. Fast growth was an idea that we toyed around with for a while before we got an execution that fit the message. What you see above is the result.
Punah Concepts is a Bangalore based company that modifies cars. There are over 50 high-class hotels with their own pick-up facilities. Punah concepts saw this opportunity to pitch to them and customize their cars according to the needs of the Hotel. This is how they went about it.
Designed and written by me.
What do you do when you want to tell people that the Reva is now available at a massive discount?
Well, here’s one way of breaking the news.
The Department of Information (Government of Karnataka) wanted to release a full page ad to communicate the role of Panchayat Raj in the development of Rural India.
The insight here was two fold. One let’s celebrate the greatest institute of self governance in the world.
Second, let’s remind people why agriculture is still the backbone of India and the role of Panchayat system is supporting it.
Written and Designed by me.