Sahit Anand is a writer, photographer and an amateur film maker. Sahit also had second thoughts about writing about himself in first person. But decided to do it anyway. He works as a creative supervisor at Bates Chi & Temple.
  • Resilience remains one of the most sought after qualities that Banks must have today. Wipro’s technologies and strategies helped banks become more resilient. This ad was done to communicate that.

  • Embassy Office parks has a food court. The food court has food. It also has Wi-fi. People like food, people like free internet. Ergo, these posters.

  • A poster describing Wipro’s philosophy. A bit too long to post it as one image.

  • Formations of the Heart from Sahit Anand on Vimeo.

  • Love, they say is the strongest of all experiences. For it has the ability to completely impair you with pleasure. It makes you stronger yet so vulnerable, it makes you blind and leaves you speechless, it makes you more than you were ever capable of before - to endure pain, anxiety and suffering. But most of all, it makes a life worthwhile. They say it is impossible to explain love to someone who has never experienced it - the madness of it all. Here’s our attempt in expressing the feeling of love through these very talented contemporary dancers.

  • They say, when you’re in love, it shows. When Punah Concepts wanted to shoot two bikes that they had passionately worked on for months, It sure was a lot of pressure to do them justice. Thankfully, on the day of the shoot, everything came together. From the light to the ride. Two bikes from before I was born, now re-born thanks to Punah Concepts.

    Check out the complete work on

  • I love non-sense. I love experiments. Here’s a short video that combines my love of both.

  • Spontaneity (I had to google the spelling of that word), they say, is what keeps life interesting. So when five friends decided to ditch a new year’s party and head for Coorg, it’s guaranteed to make for an interesting memory. 

  • Wipro’s Advanced technology division comes up with some of the coolest ways to use the most cutting-edge technology that’s around.

    The problem was that most people at Wipro itself didn’t know about this division and all the things they were doing. These set of posters (also converted to mailers and ads) were done to educate and to get them excited.

  • At Wipro, the Financial Services Business Unit needed a campaign that could break the clutter a bit but not stray away from the conventional message that they had originally.

    These ads were done in the effort to showcase some exciting solutions that Wipro had to offer to financial services companies around the world.

  • So Reva, one of my favourite clients, was getting all this attention from all corners of the industry. An ad was required to sort of bring attention to all this attention. The above became it.

  • We pitched for the TVS homes account. Sadly, it was a no-ball. From the insight that, people in Chennai trusted TVS enough that their word is their bond. Three ads that, we hoped, would convey that when we give our word, we will go to any lengths to keep it.

  • Five print ads, Part of a larger pitch for TVS homes, located in Chennai.

  • This is one of my darlings. Mainly because I photographed most of the images in the brochure including the one that got selected for the Cover. 

    ENZEN - Corporate Brochure
    Click to view the full brochure.

  • Innovation Day Campaign.

    For the full campaign visit

    From Augmented Reality to Catastrophe Management, Wipro wanted to showcase some of their cutting edge technologies that promises to shape the future of Insurance companies around the globe. The Innovation day is a year-long travelling event that showcases 9 different solutions to Insurance and wealth management companies around the globe.

    The above is the result of meticulously deconstructing known elements and then reconstructing them using only triangles. A exercise that proved to be fruitful in the end. Clients warmed up to the posters. We attracted most of them through the design and then engaged them with carefully constructed copy. Response increased 8 fold. And reinforced that good design does solve problems.