I love non-sense. I love experiments. Here’s a short video that combines my love of both.
Spontaneity (I had to google the spelling of that word), they say, is what keeps life interesting. So when five friends decided to ditch a new year’s party and head for Coorg, it’s guaranteed to make for an interesting memory.
Wipro’s Advanced technology division comes up with some of the coolest ways to use the most cutting-edge technology that’s around.
The problem was that most people at Wipro itself didn’t know about this division and all the things they were doing. These set of posters (also converted to mailers and ads) were done to educate and to get them excited.
At Wipro, the Financial Services Business Unit needed a campaign that could break the clutter a bit but not stray away from the conventional message that they had originally.
These ads were done in the effort to showcase some exciting solutions that Wipro had to offer to financial services companies around the world.
So Reva, one of my favourite clients, was getting all this attention from all corners of the industry. An ad was required to sort of bring attention to all this attention. The above became it.
We pitched for the TVS homes account. Sadly, it was a no-ball. From the insight that, people in Chennai trusted TVS enough that their word is their bond. Three ads that, we hoped, would convey that when we give our word, we will go to any lengths to keep it.
Five print ads, Part of a larger pitch for the TVS homes, located in Chennai.
This is one of my darlings. Mainly because I photographed most of the images in the brochure including the one that got selected for the Cover.
ENZEN - Corporate Brochure
Click to view the full brochure.
Innovation Day Campaign.
For the full campaign visit
From Augmented Reality to Catastrophe Management, Wipro wanted to showcase some of their cutting edge technologies that promises to shape the future of Insurance companies around the globe. The Innovation day is a year-long travelling event that showcases 9 different solutions to Insurance and wealth management companies around the globe.
The above is the result of meticulously deconstructing known elements and then reconstructing them using only triangles. A exercise that proved to be fruitful in the end. Clients warmed up to the posters. We attracted most of them through the design and then engaged them with carefully constructed copy. Response increased 8 fold. And reinforced that good design does solve problems.
When Google wanted to recognize and celebrate women in computing, the above became how we said it.
WIpro Analytics Campaign.
On completion of a year in analytics, Wipro decided to host an event to celebrate their achievements in that year. The idea was to get people to be excited about analytics and then invite them to an event on analytics. The creatives above were posted in 6 location across India and ran for a week with promising results.
It’s always nice when a lot can be said with so little. Enzen in Odisha wanted to communicate to people that they, now, have someone to call whenever there’s a power cut. This is small ad to communicate that.
It was adapted to poster too. But can’t find the damn thing.
Four Posters to communicate that Enzen is accelerating us into the future. The theme of the event where these posters were put up was Water. The result, as you see above.
A Journal that was done for Wipro. Awarded the silver at the Big Bang 2012. Promised myself not to brag about it. Except this once.