This is a collection of some of my favorite works. Some of which I've photographed and designed myself. My name is Sahit Anand and I hope you have as much fun going through my work as I had putting them together.
Innovation Day Campaign.
For the full campaign visit
From Augmented Reality to Catastrophe Management, Wipro wanted to showcase some of their cutting edge technologies that promises to shape the future of Insurance companies around the globe. The Innovation day is a year-long travelling event that showcases 9 different solutions to Insurance and wealth management companies around the globe.
The above is the result of meticulously deconstructing known elements and then reconstructing them using only triangles. A exercise that proved to be fruitful in the end. Clients warmed up to the posters. We attracted most of them through the design and then engaged them with carefully constructed copy. Response increased 8 fold. And reinforced that good design does solve problems.
WIpro Analytics Campaign.
On completion of a year in analytics, Wipro decided to host an event to celebrate their achievements in that year. The idea was to get people to be excited about analytics and then invite them to an event on analytics. The creatives above were posted in 6 location across India and ran for a week with promising results.
Four Posters to communicate that Enzen is accelerating us into the future. The theme of the event where these posters were put up was Water. The result, as you see above.
A Journal that was done for Wipro. Awarded the silver at the Big Bang 2012. Promised myself not to brag about it. Except this once.
'World Routes' is an annual event where the Aviation industry converge and exchange ideas. It is nonetheless a platform to showcase everything an airport has to offer airlines and investors as well. The Bangalore International Airport wanted to use this opportunity to convey some of its key features but stand out from everything they've done so far.
Mixing the idea of airport arrivals and the context, the above shown ads became the way we communicated all that we wanted to say.
The Global Investors Meet is the biggest event for Businesses in Karnataka or anyone interested in investing in Karnataka. Fast growth was an idea that we toyed around with for a while before we got an execution that fit the message. What you see above is the result.
Punah Concepts is a Bangalore based company that modifies cars. There are over 50 high-class hotels with their own pick-up facilities. Punah concepts saw this opportunity to pitch to them and customize their cars according to the needs of the Hotel. This is how they went about it.
Designed and written by me.
Drawing a decent cloud has almost become an art of sorts. So when Wipro wanted a single graphic Identity for their cloud services, the challenge was accepted with a certain amount of compromise.
The leading line for Wipro’s Integrated Cloud services was ‘BE FAST. BE SURE’. They wanted to convey that their cloud services offered speed of data and operation while keeping the data Safe. And for that, we went to work. Below is how we arrived at the final Graphic Identity.
View the full work at
What do you do when you want to tell people that the Reva is now available at a massive discount?
Well, here’s one way of breaking the news.
The Department of Information (Government of Karnataka) wanted to release a full page ad to communicate the role of Panchayat Raj in the development of Rural India.
The insight here was two fold. One let’s celebrate the greatest institute of self governance in the world.
Second, let’s remind people why agriculture is still the backbone of India and the role of Panchayat system is supporting it.
Written and Designed by me.
Karnataka is massive. Mainly because there is so much to do here. And that was the initial challenge while crafting Karnataka’s summer campaign. The idea is to use the most diluted form of communication to showcase summer holiday opportunities in Karnataka and yet bring in a new way of looking at classic summer activities.
Wipro in partnership with Citibank was participating in a charity Golf event in support of ChildAid. Here are a set of ads that were released to announce that.